Bespoke software · UK

Robust software for businesses that are scaling, built fast and built to last.

We scope, build and support bespoke software for SMEs from seed to PE-backed. Paying six figures for generic enterprise software? Running your business on vibe-coded prototypes? That’s where we come in.

Book a call See what we do

Our team’s background

01 · Who we are

Two engineers who’ve built in the hardest environments.

Abeed Visram PhD

[email protected]

12+ years developing complex software in Formula 1, energy, medical devices and insurtech. PhD in computational science from Imperial College London.

Serial founder and fractional CTO. Co-founded a deep-tech startup (€1.5M+ funded, FTSE 100 clients); first engineer at a startup with an 8-figure exit; led distributed teams across multiple organisations.

Regulated-industry specialist. Achieved ISO 27001; built compliant platforms for health testing, energy contracts and financial settlements.

Saman Sadeghi Afgeh MPhil

[email protected]

10+ years in ML and AI R&D, from computer vision to deep learning. MPhil from Cambridge, with peer-reviewed publications spanning medical imaging, contrastive learning and explainable AI.

Led ML and data science teams at public companies, designed end-to-end deep learning pipelines for ad optimisation, and built data science functions from scratch.

Computer vision and generative AI specialist. Led video rendering at Spirable. GAN-based anomaly detection research with Moorfields Eye Hospital and City, University of London.

02 · What we do

Software built around how your business actually runs.

We scope, build and support bespoke software that tackles your operational pain points directly, and fits your wider business and regulatory context.

Robust solutions on tight timelines, with support after go-live, from a team that has shipped in environments where failure isn’t an option.

We don’t pretend to understand your business better than you do. But by working together, we’re confident we can cut costs and unlock new opportunities, with security and compliance built in from day one.

03 · Our niche

We do our best work where three hard things meet.

Technically complex

Systems with real engineering depth: data pipelines, integrations, high-stakes logic. The kind of work off-the-shelf tools can’t handle.

Regulatory & compliance

Medical devices, insurance, energy, financial settlement. We build platforms that pass audits. Abeed has led a company through ISO 27001 certification.

Deep AI expertise

More than a decade of ML and AI R&D, from computer vision to generative models, applied to systems that need to be deterministic and auditable.

04 · Our view

AI multiplies whatever processes you already have, good or bad.

Today’s AI coding tools have made writing code far cheaper. You get more throughput, but the bottlenecks move. Operational improvements that used to be too expensive are now viable, and they’ll soon be expected.

Data is still gold. LLMs can now bring order to disconnected systems, manual processes and legacy ways of working. We use them to deliver deterministic, structured systems that solve real business problems today.

What does it cost to stake core business processes on a black box?

AI has made the first step of building software easier than ever. What comes next has to start with the uncomfortable what-ifs:

01Who maintains it when the person who prompted it leaves?
02Where does your data actually go, and who has assessed the impact?
03Who signs off on compliance and certification?
04Who keeps it working as your requirements change?
05What happens when the AI tools themselves change under you?

05 · Services

From first review to long-term support.

Investor due diligence

Software architecture & code quality review
AI capability assessment
Security & regulatory compliance
Operational resilience review
Team & process evaluation

Consultancy

Fractional CTO and engineering leadership
Software architecture scoping
Codebase modernisation & compliance strategy

Build

Rapid development of robust, auditable software, often technically complex
Security, regulatory & compliance specialists
Development team recruitment

Improve

Modernising & rationalising legacy or disconnected systems
Turning AI-assisted prototypes into production-ready, maintainable software

Support

Maintenance updates
Customer success
Ongoing bug fixes

Not sure where you fit? Talk it through with us →

06 · Ways to engage

Review. Refine. Retain.

About 1 week

Review

Understand what you’ve built.

An independent review of your existing codebase. You get a clear report and a risk register you can act on.

About 2 months

Refine

Secure and scalable operations.

Turn your prototype into a solid foundation for clients, investment and growth.

Ongoing

Retain

Technology leadership.

A long-term engagement to grow your in-house technology function.

Every engagement is scoped to your needs and complexity. Book a call for a quote, or email [email protected].

07 · Selected work

Results we’ve delivered.

Sports video · Build

Personalised highlight videos, matched to the right person by AI.

A sports video start-up films players and sends each one a branded video. The footage arrives before anyone knows who is in it, and matching it by hand doesn’t scale.

We built the multi-tenant platform on AWS, with automated branded video composition and secure delivery. Our AI visual matcher was proven in shadow mode against a blind holdout before it was trusted with live matches.

Sports streaming · Retain

Single sign-on and video infrastructure for a white-label streaming platform.

A streaming company runs services for sports organisations, each with its own brand, payments and identity system. Governing bodies needed their members to sign in with the accounts they already had.

Ongoing engineering leadership: a partner API with standards-based token verification, single sign-on with a national governing body, tenant isolation, security hardening and a lower-cost video pipeline.

Connected hardware · Review

A clear path from fast-built prototype to secure, scalable product.

A hardware start-up had shipped fast, with AI-generated code going straight to production. As its user base grew, access controls, testing and database load became real business risks.

An independent review across app, firmware, website and database, with every finding verified against the source. The client got a report, a risk register and a phased roadmap, then asked us to scope the next build.

From the lab
Built for fun

Locus ↗Road trips through Europe’s most beautiful villages. Inkling ↗The openings of classic books, one at a time. Globook ↗Books set where you’re going.

Let’s talk about what you’re building.

Tell us where you are and what’s in the way. We’ll tell you honestly whether we can help.

Book a call

Or email us at [email protected]